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The World of Rolex

For nearly a century, Rolex has partnered with extraordinary talents, each as diverse as the next . These talents work in disciplines such as exploration, elite sports, art, and the events and organizations with which they are associated.

Rolex watches

Published on September 04, 2025

Rolex SailGP Championship

Ultralight aerodynamic catamarans. Spectacular races on the seas across five continents. A unique experience for the public. The Rolex SailGP Championship, with Rolex as Title Partner and Official Timepiece, has revolutionized yacht racing and propelled competitive sailing into the future.

Published on June 11, 2025

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

Published on April 9, 2024

A voyage into the world of Rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

Discover Rolex

A commitment to excellence

World of Rolex

Excellence in the making

Watchmaking

Our servicing philosophy

Servicing